If the passed year is any indication of what's to come from Pinger, then hold on tight because it's going to be a wild ride.Last month Pinger’s “Innovation Team” built the holy grail of voice calling features: voice cloning. Moving through 2010, Greg is positive that Pinger will remain at the top of its game, continuing to publish world-class software for the iPhone, iPod touch, and eventually the iPad. Pinger uses their successful apps as a platform for marketing new apps and in turn makes them successful. This is evident by the number of apps Pinger has that have made it into the upper echelon of the App Store Top 100. Pinger's unique publication strategy puts them into position to launch apps and then they are able to push the right buttons to get their apps in front of users. ![]() Pinger's experience in the App Store is unusual because of the multiple apps that have done well. Additionally, both Textfree and Picfree were listed in the iTunes Rewind as top sellers for 2009. In December 2009, 10 of their applications were listed in the App Store "Top 100" list. ![]() Pinger has over 15 million downloads across its lineup of 16 applications. Pinger discovered that by using great apps to promote other great apps they could create a dynasty of excellence with the Pinger franchise. It was natural that Textfree users would be interested in what Picfree offered, so Pinger notified their users about Picfree and from there the app really took off. Leveraging the success of Textfree, Pinger used their first app as a medium for marketing Picfree. At the time that Picfree was released, the iPhone didn't support MMS, so Pinger stepped in and filled a gap that Apple wouldn't. Their next app, Picfree, further enhanced the mobile experience of the iPhone by providing a way for people to send and receive picture messages. Textfree made it easy, enjoyable and (importantly) cheap to send and receive text messages on the iPhone and iPod touch. Pinger took the most compelling feature from Pinger Phone - free text messaging - and created a single, stand-alone app: Textfree. Pinger's first app was Pinger Phone which Greg called "an educational process" that taught his team simplicity. The iPhone as a platform sparked a revolution in mobile development that gave power to developers and wrenched it away from mobile carriers. Pinger was founded in 2005, long before the release of the iPhone or the App Store, and though Pinger was involved in mobile messaging it wasn't until Apple announced the App Store and the SDK that the lights came on. ![]() Hit the read link to check out Pinger's success story. I had a chance to talk with Greg Woock, one of the co-founders of Pinger Inc., about the success of Textfree as an individual app as well as Pinger's strategy for App Store success. This huge amount of messages represents a staggering savings to Textfree's users and shines a spotlight on the innovation that Pinger has brought to the iPhone ecosystem. In the short 10 months that Textfree has been available on the App Store, over one billion messages have been delivered. Today, Pinger announced that they have reached a significant milestone. Pinger's wildly popular app " Textfree" puts the power back in the hands of users by creating a simple and elegant way to text message your contacts without running up the wireless bill. Among the many methods available for getting around AT&T's stronghold on text messaging and the exorbitant rates associated therein stands a giant in the form of an iPhone application.
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