The renewal process ensures that your account continues to be official and enjoy the full benefits of a verified account. Optimize your WeChat Official Account Tip 6:īe prepared if you need an account name changeĪnnually, your WeChat account must go through a verification/renewal process for which there is a cost of USD $99 (for foreign accounts) or RMB ¥300 (for domestic accounts). After 48 hours, the reply field will be greyed out, and you will not be able to respond at all.Īction:Make sure you respond to your WeChat messages quickly so as not to ignore inquiries and lose follower trust. Note that you must respond to your WeChat messages within 48 hours. Most of the time, they ask questions or have business enquiries. WeChat has a chat function (located at the bottom of your official account menu page) where your followers can send text messages to you. Now, all WeChat official accounts can customize their welcome messages.Īction: Make sure you create a warm welcome message for your new followers! Optimize your WeChat Official Account Tip 5: For WeChat official accounts registered with a foreign business license, the default message users would get when they followed the account was “Thanks for following me.” In the past, customizable welcome messages were available only for WeChat official accounts registered with a Chinese business license. Optimize your WeChat Official Account Tip 4: While you are only allowed up to 4 pushes/month for a service account and 1 push/day for a subscription account, the good news is that each push allows you share up to 8 articles at once.Īction: Maximize your pushes by including up to 8 articles relevant to your target audience-if that amount of articles fits your brand strategy/editorial calendar. Optimize your WeChat Official Account Tip 3: This push quota loss may be disruptive, as it may change your posting schedule and topics.Īction: Ensure your post is well-prepared before publishing-and think critically before deleting. For a subscription account, you would have 0 pushes left for that day.For a service account, you would have 3 pushes left for the entire month.This means you would have used up 1 push within your quota: Sometimes, particularly given the editing limits described in tip 1, you may need to delete an entire post. A WeChat subscription account allows you up to 1 push a day.A WeChat service account allows you up to 4 pushes a month.Each type allows only a certain push quota: WeChat official accounts are of two types: service or subscription. Optimize your WeChat Official Account Tip 2: Once an article is posted, you can only make edits of up to 20 Chinese characters-beyond that, there is no changing of images, no editing of header titles (which appear on WeChat push images), etc.Īction: Make sure that you’ve done all editing before you publish and only post the final version so that you don’t have to delete the post, losing any engagement or push quota. This is true for most platforms, but not for WeChat. On the flip side, in the world of digital marketing, we expect that even when we publish something, we can always make amendments. In the world of traditional marketing, once our artwork is printed, we know we can’t make any changes without reprinting or damaging the final artwork. Optimize your WeChat Official Account Tip 1: You will need a business license (either Chinese or foreign) along with other supporting documentation. It takes about 2-3 weeks to set up a WeChat official account, if everything goes smoothly with the WeChat verification process.A WeChat official account is essentially a business or enterprise account that acts as your brand hub, bringing together your followers, blogs, videos, ads, mini programs, circles, and more, in one platform.Here, discover 10 tips to effectively manage your WeChat official account-the premier channel for brands to reach their audiences in China’s new normal.īefore we get started, a quick note on the basics of WeChat official accounts:
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